True ingredients, sweet results
Smooth is skin deep
Made for estheticians by estheticians
Build a sustainable, luxe practice
Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True Sugaring Co. is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations and accredited sugaring certificate program are available exclusively to professionals.
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Clients can’t get enough…
Best Sellers
Treatment room musts
Backbar
Stock up on award-winning pastes and essential tools
Starter Kits
Everything you need to launch like a pro
Homecare
A botanical salon experience they’ll take home
Free + True Skincare
California-grown botanicals to thrill their senses
Become a Wholesaler
Made for eco-conscious salons and practices
We sell our award-winning sugaring paste, back bar, home care products, and waxing supplies exclusively to cosmetologists, estheticians, salons, and spas. The results? A fiercely loyal clientele. Apply for a professional account to make a purchase.
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Take a peek at our press
Love from Sugaristas and Waxers
‘The BEST sugar I have ever used. Truly. Even my clients are commenting on how much nicer it feels going on. Definitely a game changer”
- @femmefatale.beautyco
“Absolutely love your products! I have tried out many different products, but only have had amazing results with your brand.”
-Gracie
“Just got my ‘Snatched’ products in and had 3 Vajacials this week. My clients are in love with this new product! Amazing!”
-@sugaringmepretty
“…I think your company is the best sugaring company ever to be made. I am in love with almost everything you ever make. I wish I could buy gallons of Amore Body Oil…”
-Angela Marie
“I was really impressed with the results and ease of use of the Pro Paste on a few of my most difficult client hair types for Brazilians. I even did one male client I do every couple months and he noticed a difference. I have always been fearful of switching again as I have tried a couple other brands that just were not very good.”
Licensed to sugar
The only accredited sugaring certificate program in the US
Education is key to building a trusting, loyal clientele for a thriving sugaring and waxing business. Through in-person courses, webinars, and summits, we provide professional estheticians with the education, techniques, and certification you need to elevate the hair removal experience.
Stay in the know
Sugaring vs. Waxing: Which method is superior?
When I opened my sugaring spa, True Waxology & Skincare, in Walnut Creek, California, I knew we needed to set ourselves apart from the waxing competition. A trip to the Middle East and a little...
Read moreBody sugaring is a natural method of hair removal that dates back to ancient Egypt. It involves a ball of paste made of sugar, water, and lemons. The paste is molded into the hair follicle and...
Read more