Which sugar paste should I choose?
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring paste
THE ART OF PROFESSIONAL SUGARING
True ingredients, sweet results
Smooth is skin deep
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Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Prep powder · 12 oz
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Post-treatment spray · 16 oz
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Calming serum · 16 oz
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Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Prep powder · 12 oz
Log in or apply for a wholesale account to view professional pricing.
Post-treatment spray · 16 oz
Log in or apply for a wholesale account to view professional pricing.
Calming serum · 16 oz
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Post-treatment spray · 16 oz
Log in or apply for a wholesale account to view professional pricing.
Prep powder · 12 oz
Log in or apply for a wholesale account to view professional pricing.
Calming serum · 16 oz
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.

Become a Sweet & True Professional
Made For The Treatment Room
Award-winning sugaring paste, backbar +
aftercare made exclusively for beauty professionals.
Made for estheticians by estheticians
Build a sustainable, luxe practice
Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True Sugaring Co. is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations and accredited sugaring certificate program are available exclusively to professionals.
















‘The BEST sugar I have ever used. Truly. Even my clients are commenting on how much nicer it feels going on. Definitely a game changer”
- @femmefatale.beautyco
“Absolutely love your products! I have tried out many different products, but only have had amazing results with your brand.”
-Gracie
“Just got my ‘Snatched’ products in and had 3 Vajacials this week. My clients are in love with this new product! Amazing!”
-@sugaringmepretty
“…I think your company is the best sugaring company ever to be made. I am in love with almost everything you ever make. I wish I could buy gallons of Amore Body Oil…”
-Angela Marie
“I was really impressed with the results and ease of use of the Pro Paste on a few of my most difficult client hair types for Brazilians. I even did one male client I do every couple months and he noticed a difference. I have always been fearful of switching again as I have tried a couple other brands that just were not very good.”
THE TECHNIQUE
Sweet & True was built around both. Professional paste and the education to help you understand how to use it with confidence.
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring pasteBecause no two treatments are exactly the same. Six consistencies let you adjust the balance of glide and control for different treatment areas, temperatures and techniques.
Sugar, lemon and water, refined through years of craft. Our professional paste is made to glide across the skin, grip the hair and deliver clean pickup at the root.
Temperature, treatment area and technique can all change how sugar behaves. Email us and we can troubleshoot with you or connect you with a Sweet & True educator.
Get helpNot necessarily. Firmness is only one factor. Your room, treatment area and technique can also affect how your paste behaves. Reach out and we’ll help troubleshoot.
Ask our teamThere isn’t one universal temperature. Warm your paste until it is pliable and easy to work with, but not overly soft or fluid.
It depends on the consistency and your environment. The goal is a comfortable, pliable texture that works well in your hands.
Keep your paste sealed in a cool, dry place away from direct sunlight and excessive heat.
When stored properly, Sweet & True sugaring paste is good for at least two years.
Sugar. Lemon. Water. Three simple ingredients at the heart of Sweet & True sugaring paste.
Absolutely. Tell us what you’re experiencing and we can help troubleshoot or connect you with an educator.
Email usCleanse with Citrus Mint, prep with Pixie Powder, refresh with Botanical Water and finish with Soothing Serum.
Explore the pre + post bundlePrep creates the right starting point for sugaring. Post-care refreshes, soothes and cares for freshly treated skin.
Backbar products are used by professionals during treatments. Retail products are sold to clients for continued care at home.
Yes. We offer professional and retail body care for exfoliation, hydration and ingrown-prone skin.
Need a recommendation? ask usProfessional access is available to licensed beauty professionals and qualifying businesses.
Apply for pro accessSubmit our professional account application. Once approved, you can log in and access professional pricing.
Apply nowNo. We do not require a minimum order for professional or wholesale purchases.
Email us your completed seller’s permit or resale certificate and our team will review your documentation.
Submit documentationYes. Sweet & True ships worldwide. Shipping rates, transit times and destination charges vary by location.
Yes. We offer professional sugaring education through online and hands-on training options.
Explore educationYes. Students who successfully complete our online certification program receive Sweet & True certification.
Yes. Sweet & True educators offer hands-on professional sugaring education.
Find educationOf course. Reach out with what you’re experiencing and we can troubleshoot or connect you with an educator.
Get supportNormal processing time is 24–72 hours. Orders are not processed on weekends or holidays.
No. Orders placed on weekends or holidays enter processing on the next regular business day.
Yes. We ship worldwide. Rates, transit times, duties and taxes can vary by destination.
Email us as soon as possible. We’ll do our best to help before your order has been processed or shipped.
Email usWe do not accept general returns. If you believe a product is defective, contact us and our team will review the issue.
Contact customer careEmail us your order number, a short description and clear photos of the product. Our team will review the issue with you.
Report an issueEmail us your order or shipment number, the total number of boxes received, and photos of the box and contents exactly as they arrived.
Report a shipping issue