Which sugar paste should I choose?
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring paste
for professionals

Made for estheticians by estheticians
Everything you need to know about sugaring.
Sugaring has been used for thousands of years and is one of the fastest growing hair removal service in professional treatment rooms. Here is what it is, how it works, and why more estheticians are adding it to their menus.

What is sugaring
A technique as old as time. A service your clients will love.
Three ingredients. Applied by hand. Removed in the direction of hair growth.
Sugar paste is made from sugar, water, and lemon. It's applied to the skin at body temperature, worked against the direction of hair growth, and then flicked off in the natural direction of growth.
Since the paste is removed with the hair's natural direction, there's less trauma to the follicle, less breakage, and most importantly for your clients, less discomfort.
Sugaring removes hair at just 1/8 of an inch, about the length of a grain of rice. No awkward grow-out phase for your clients.
Results tend to last longer. With consistent appointments, hair grows back finer and sparser every time.
It's water-soluble, which makes cleanup effortless. It leaves no residue. And because it doesn't adhere to live skin cells, sensitive skin tolerates it far better.
How it works
Sugaring requires no strips and no sticks. The paste is warmed to a workable consistency and applied with gloved hands, a clean, controlled technique from start to finish.
01
Apply against the grain
The paste is worked onto the skin against the direction of hair growth, gently molding around each follicle. No strips, no applicator sticks. Just warmed paste and gloved hands.
02
Remove with the grain
The paste is flicked off in the natural direction of hair growth. This is what makes sugaring gentler on the follicle and skin.
03
One ball for the entire service
The same paste ball is used throughout the treatment, worked until it picks up all the hair in the area. One clean service, start to finish. Cleanup is just warm water.
The consistency system
Six consistencies. One for every condition.
Sweet & True offers six distinct paste consistencies, from Soft to Hard, so you always have exactly the right paste for the hair type, body area, and climate you're working in.
Soft to Firm
True ingredients, sweet results
Smooth is skin deep
Want to start sugaring?
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
Log in or apply for a wholesale account to view professional pricing.
From the treatment room
"My clients who were nervous about sensitivity have had zero issues. A few of them have even said it's the first hair removal service they've didn't mind."
"I’ll start by saying if you weren’t sure about joining a sugaring class just do it! I fell in love with sugaring this weekend thanks to our instructor Brady! I have never felt second nature in something after only a few short hours but that’s the confidence and direction Brady projects to the class! It was not only very educational but so so fun!"
"I put off learning sugaring for two years because I thought it would take forever to get consistent. Honestly I wish I had done it sooner. By my third client I already knew it was going to be my favorite service to offer."
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring pasteBecause no two treatments are exactly the same. Six consistencies let you adjust the balance of glide and control for different treatment areas, temperatures and techniques.
Sugar, lemon and water, refined through years of craft. Our professional paste is made to glide across the skin, grip the hair and deliver clean pickup at the root.
Temperature, treatment area and technique can all change how sugar behaves. Email us and we can troubleshoot with you or connect you with a Sweet & True educator.
Get helpNot necessarily. Firmness is only one factor. Your room, treatment area and technique can also affect how your paste behaves. Reach out and we’ll help troubleshoot.
Ask our teamThere isn’t one universal temperature. Warm your paste until it is pliable and easy to work with, but not overly soft or fluid.
It depends on the consistency and your environment. The goal is a comfortable, pliable texture that works well in your hands.
Keep your paste sealed in a cool, dry place away from direct sunlight and excessive heat.
When stored properly, Sweet & True sugaring paste is good for at least two years.
Sugar. Lemon. Water. Three simple ingredients at the heart of Sweet & True sugaring paste.
Absolutely. Tell us what you’re experiencing and we can help troubleshoot or connect you with an educator.
Email usCleanse with Citrus Mint, prep with Pixie Powder, refresh with Botanical Water and finish with Soothing Serum.
Explore the pre + post bundlePrep creates the right starting point for sugaring. Post-care refreshes, soothes and cares for freshly treated skin.
Backbar products are used by professionals during treatments. Retail products are sold to clients for continued care at home.
Yes. We offer professional and retail body care for exfoliation, hydration and ingrown-prone skin.
Need a recommendation? ask usProfessional access is available to licensed beauty professionals and qualifying businesses.
Apply for pro accessSubmit our professional account application. Once approved, you can log in and access professional pricing.
Apply nowNo. We do not require a minimum order for professional or wholesale purchases.
Email us your completed seller’s permit or resale certificate and our team will review your documentation.
Submit documentationYes. Sweet & True ships worldwide. Shipping rates, transit times and destination charges vary by location.
Yes. We offer professional sugaring education through online and hands-on training options.
Explore educationYes. Students who successfully complete our online certification program receive Sweet & True certification.
Yes. Sweet & True educators offer hands-on professional sugaring education.
Find educationOf course. Reach out with what you’re experiencing and we can troubleshoot or connect you with an educator.
Get supportNormal processing time is 24–72 hours. Orders are not processed on weekends or holidays.
No. Orders placed on weekends or holidays enter processing on the next regular business day.
Yes. We ship worldwide. Rates, transit times, duties and taxes can vary by destination.
Email us as soon as possible. We’ll do our best to help before your order has been processed or shipped.
Email usWe do not accept general returns. If you believe a product is defective, contact us and our team will review the issue.
Contact customer careEmail us your order number, a short description and clear photos of the product. Our team will review the issue with you.
Report an issueEmail us your order or shipment number, the total number of boxes received, and photos of the box and contents exactly as they arrived.
Report a shipping issue