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Sweet & True Sugaring Co.


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True ingredients, sweet results

Smooth is skin deep

Made for estheticians by estheticians

Build a sustainable, luxe practice

Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True Sugaring Co. is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations and accredited sugaring certificate program are available exclusively to professionals.

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Become a Wholesaler

Made for eco-conscious salons and practices

We sell our award-winning sugaring paste, back bar, home care products, and waxing supplies exclusively to cosmetologists, estheticians, salons, and spas. The results? A fiercely loyal clientele. Apply for a professional account to make a purchase.

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Take a peek at our press

Love from Sugaristas and Waxers

‘The BEST sugar I have ever used. Truly. Even my clients are commenting on how much nicer it feels going on. Definitely a game changer”

- @femmefatale.beautyco

 “Absolutely love your products! I have tried out many different products, but only have had amazing results with your brand.”


“Just got my ‘Snatched’ products in and had 3 Vajacials this week. My clients are in love with this new product! Amazing!”


“…I think your company is the best sugaring company ever to be made. I am in love with almost everything you ever make. I wish I could buy gallons of Amore Body Oil…”

-Angela Marie

“I was really impressed with the results and ease of use of the Pro Paste on a few of my most difficult client hair types for Brazilians. I even did one male client I do every couple months and he noticed a difference. I have always been fearful of switching again as I have tried a couple other brands that just were not very good.”

Licensed to sugar

The only accredited sugaring certificate program in the US

Education is key to building a trusting, loyal clientele for a thriving sugaring and waxing business. Through in-person courses, webinars, and summits, we provide professional estheticians with the education, techniques, and certification you need to elevate the hair removal experience.

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Stay in the know

Sugaring vs. Waxing: ¿Qué método es superior?

Cuando abrí mi spa de Sugaring, True Waxology & Skincare , en Walnut Creek, California, sabía que necesitábamos diferenciarnos de la competencia de depilación con cera. Un viaje al Medio Orient...

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¿Qué es el Sugaring (azúcar corporal)?

El body sugaring es un método natural de depilación que se remonta al antiguo Egipto. Se trata de una bola de pasta hecha de azúcar, agua y limones. La pasta se moldea en el folículo piloso y s...

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