Our Story
Made for estheticians by estheticians
Who We Are
Some secrets are too sweet to keep to ourselves.
In 2013, Sweet & True Sugar Co. founder and certified cosmetics formulator Tami Blake introduced sugaring services at her Walnut Creek, CA spa using our signature formula that she fine-tuned over the years from a family recipe. Within months, 90% of her clientele had converted to sugaring—and they became fiercely loyal to our all-natural, professional grade formula for its gentle hair removal and smoother, longer-lasting finish.
We knew then we were on the verge of elevating the hair removal industry, not just for our clients, but for eco-conscious estheticians and practices who shared our passion for
green beauty.
Building a thriving business in a sustainable, earth-friendly fashion was just the beginning.
Sharing our award-winning formulations, techniques, and resources so other sugaring and waxing professionals could grow with us? That was a game changer.
A True Difference
Our products keep your clientele happy,
again and again.
That’s because clients want an alternative to aggressive hair removal techniques, irritated skin, and chemical-filled products. We stay true to our values so customers stay true to you, becoming lifelong fans.
We Recommend Starting With
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Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
We’re constantly raising the standard in our formulations and techniques by:
Creating the first nationally-recognized and accredited Sugaring Certificate program.
Education is key, so we provide in-person courses, webinars, and summits for professionals who want to elevate their practices.
Adapting updated greener packaging.
We use refill pouches made from 100% recycled plastic, recyclable aluminum “forever” bottles, and more, to seamlessly align with our clean, botanical formulations.
Practicing in more diverse and inclusive ways.
We test our award-winning formulations on various skin types, ethnicities, and ages.
