
Sugaring paste
Put your name on professional sugar paste. We’ll help you explore available consistencies and jar options for your team, your technique, and your treatment menu.
Private label by Sweet & True
Bring your own product line to life with the makers behind Sweet & True. Explore private label sugaring paste, professional prep and aftercare, and select retail body care with your brand on the label.
Start your inquiry
A partnership built on experience
Your clients know your touch, your treatment room, and the care you put into every appointment. Your products can carry that same identity.
As a family-owned company that makes its products in-house, we bring hands-on experience in professional sugaring and skin care to your private label project. From a signature paste to a take-home routine, we’ll help you explore the right fit for your business.
Explore the possibilities
Build around the products your business uses every day, or introduce something new for clients to take home.

Put your name on professional sugar paste. We’ll help you explore available consistencies and jar options for your team, your technique, and your treatment menu.

Create a cohesive experience throughout the service with select cleansers, prep powders, botanical sprays, and soothing formulas under your brand.

Give clients a way to bring your care home. Explore select serums, body scrubs, balms, oils, and washes for a retail collection that carries your name.
Products shown are from the Sweet & True collection. Private label product availability and packaging are confirmed for each project.
How it comes together
Share your business, the products you’re interested in, your estimated quantities, and your ideal launch date.
We’ll discuss product options, sampling, packaging, pricing, and timing for your project.
We provide label dimensions and dielines. You or your designer supply the artwork, and we coordinate the next steps for printing and approval.
Once your order and artwork are finalized, we coordinate production and fulfillment with your team.
Before we get started
Private label is for businesses that want to offer products under their own name, including sugaring studios, waxing salons, spas, retailers, and businesses with multiple locations.
Share the products and quantities you have in mind. We’ll provide pricing for your project, including packaging and label costs.
You or your designer provide the label artwork using the dimensions and dielines we supply. We’ll discuss printing options, upfront label costs, and any remaining label inventory as part of your quote.
Tell us which products you’d like to explore. We’ll discuss the best way for you and your team to evaluate them before moving forward.
Timing depends on product selection, quantities, packaging, artwork approval, and production scheduling. Include your target date in your inquiry so we can discuss a realistic timeline.
Let’s make something yours
Whether you have a clear product list or are still exploring the possibilities, share a little about your business. Our team will review your inquiry and connect with you about the next steps.
Start your private label inquiryYour ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring pasteBecause no two treatments are exactly the same. Six consistencies let you adjust the balance of glide and control for different treatment areas, temperatures and techniques.
Sugar, lemon and water, refined through years of craft. Our professional paste is made to glide across the skin, grip the hair and deliver clean pickup at the root.
Temperature, treatment area and technique can all change how sugar behaves. Email us and we can troubleshoot with you or connect you with a Sweet & True educator.
Get helpNot necessarily. Firmness is only one factor. Your room, treatment area and technique can also affect how your paste behaves. Reach out and we’ll help troubleshoot.
Ask our teamThere isn’t one universal temperature. Warm your paste until it is pliable and easy to work with, but not overly soft or fluid.
It depends on the consistency and your environment. The goal is a comfortable, pliable texture that works well in your hands.
Keep your paste sealed in a cool, dry place away from direct sunlight and excessive heat.
When stored properly, Sweet & True sugaring paste is good for at least two years.
Sugar. Lemon. Water. Three simple ingredients at the heart of Sweet & True sugaring paste.
Absolutely. Tell us what you’re experiencing and we can help troubleshoot or connect you with an educator.
Email usCleanse with Citrus Mint, prep with Pixie Powder, refresh with Botanical Water and finish with Soothing Serum.
Explore the pre + post bundlePrep creates the right starting point for sugaring. Post-care refreshes, soothes and cares for freshly treated skin.
Backbar products are used by professionals during treatments. Retail products are sold to clients for continued care at home.
Yes. We offer professional and retail body care for exfoliation, hydration and ingrown-prone skin.
Need a recommendation? ask usProfessional access is available to licensed beauty professionals and qualifying businesses.
Apply for pro accessSubmit our professional account application. Once approved, you can log in and access professional pricing.
Apply nowNo. We do not require a minimum order for professional or wholesale purchases.
Email us your completed seller’s permit or resale certificate and our team will review your documentation.
Submit documentationYes. Sweet & True ships worldwide. Shipping rates, transit times and destination charges vary by location.
Yes. We offer professional sugaring education through online and hands-on training options.
Explore educationYes. Students who successfully complete our online certification program receive Sweet & True certification.
Yes. Sweet & True educators offer hands-on professional sugaring education.
Find educationOf course. Reach out with what you’re experiencing and we can troubleshoot or connect you with an educator.
Get supportNormal processing time is 24–72 hours. Orders are not processed on weekends or holidays.
No. Orders placed on weekends or holidays enter processing on the next regular business day.
Yes. We ship worldwide. Rates, transit times, duties and taxes can vary by destination.
Email us as soon as possible. We’ll do our best to help before your order has been processed or shipped.
Email usWe do not accept general returns. If you believe a product is defective, contact us and our team will review the issue.
Contact customer careEmail us your order number, a short description and clear photos of the product. Our team will review the issue with you.
Report an issueEmail us your order or shipment number, the total number of boxes received, and photos of the box and contents exactly as they arrived.
Report a shipping issue