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Made for estheticians by estheticians

Everything you need to know about sugaring.

Sugaring has been used for thousands of years and is one of the fastest growing hair removal service in professional treatment rooms. Here is what it is, how it works, and why more estheticians are adding it to their menus.

3 Natural Ingredients

Sugar, Water & Lemon

No Strips, No Sticks

Applied by hand

Learnable in a week

Most pros are comfortable within their first few sessions

What is sugaring

A technique as old as time. A service your clients will love.

Three ingredients. Applied by hand. Removed in the direction of hair growth.

Sugar paste is made from sugar, water, and lemon. It's applied to the skin at body temperature, worked against the direction of hair growth, and then flicked off in the natural direction of growth.

Since the paste is removed with the hair's natural direction, there's less trauma to the follicle, less breakage, and most importantly for your clients, less discomfort.

Sugaring removes hair at just 1/8 of an inch, about the length of a grain of rice. No awkward grow-out phase for your clients.

Results tend to last longer. With consistent appointments, hair grows back finer and sparser every time.

It's water-soluble, which makes cleanup effortless. It leaves no residue. And because it doesn't adhere to live skin cells, sensitive skin tolerates it far better.

How it works

Three steps. Every treatment.

Sugaring requires no strips and no sticks. The paste is warmed to a workable consistency and applied with gloved hands, a clean, controlled technique from start to finish.

01

Apply against the grain

The paste is worked onto the skin against the direction of hair growth, gently molding around each follicle. No strips, no applicator sticks. Just warmed paste and gloved hands.

02

Remove with the grain

The paste is flicked off in the natural direction of hair growth. This is what makes sugaring gentler on the follicle and skin.

03

One ball for the entire service

The same paste ball is used throughout the treatment, worked until it picks up all the hair in the area. One clean service, start to finish. Cleanup is just warm water.

Three myths about sugaring. And the reality.

Most estheticians who haven't tried sugaring are holding back because of something they heard.
Myth
Sugaring is too painful
Reality

Clients consistently describe it as gentler.

Because sugar paste is removed in the direction of hair growth, there is less trauma to the follicle. Clients consistently describe it as the gentlest hair removal they've experienced.
Myth
Sugaring is hard to learn
Reality

Easier than it looks.

Most estheticians are comfortable within their first few sessions. The technique is learnable, the products are designed to work with you, and once it clicks, it becomes second nature.
Myth
Using the same paste ball is unsanitary.
Reality

Sugar paste is naturally antimicrobial.

The high sugar concentration creates an environment where bacteria simply cannot survive. Professional sugaring protocols are exceptionally hygienic.

The consistency system

Six consistencies. One for every condition.

Sweet & True offers six distinct paste consistencies, from Soft to Hard, so you always have exactly the right paste for the hair type, body area, and climate you're working in.

Soft to Firm

SOFT
SOFT
PLUS
PRO
PRO
PLUS
MED
HARD

Learn how to sugar

We offer in-person certification classes across multiple states, live virtual training, and self-paced online courses you can start anytime.

Whether you're brand new to sugaring or looking to refine your technique, there's a format that works for your schedule.

True ingredients, sweet results

Smooth is skin deep

Become a Sweet & True professional.

Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations are available exclusively to licensed professionals.

Award-winning. Made in California. Built for the treatment room.

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From the treatment room

What Estheticians Are Saying

"My clients who were nervous about sensitivity have had zero issues. A few of them have even said it's the first hair removal service they've didn't mind."

"I’ll start by saying if you weren’t sure about joining a sugaring class just do it! I fell in love with sugaring this weekend thanks to our instructor Brady! I have never felt second nature in something after only a few short hours but that’s the confidence and direction Brady projects to the class! It was not only very educational but so so fun!"

"I put off learning sugaring for two years because I thought it would take forever to get consistent. Honestly I wish I had done it sooner. By my third client I already knew it was going to be my favorite service to offer."

Not sure where to start? We'll help!