Which sugar paste should I choose?
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring paste
Why it works
Coffee gives you a spike and a slump. Matcha gives you L-theanine alongside the caffeine, which is why the energy feels calm rather than jittery.
We built Genmai Chai around that, then added the chai spices — turmeric and ginger for their anti-inflammatory heft, cinnamon and nutmeg for warmth, black pepper because it makes turmeric far more absorbable. Toasted rice rounds it off with a nutty sweetness that means you will not reach for sugar.
What you'll notice
The blend
Every ingredient is certified organic and pulls its weight. Nothing to bulk it out, nothing to sweeten it.
Ceremonial-grade, shade-grown. Caffeine plus L-theanine for calm, sustained focus, and a heavy dose of antioxidant catechins.
Curcumin, the compound behind turmeric's colour, is one of the best-studied natural anti-inflammatories.
Warming, digestive and anti-inflammatory — the zesty note in the cup.
The genmai in genmaicha. Nutty, gently sweet, and the reason the blend needs no sugar.
Warmth, and a hand in steadying blood sugar.
Piperine increases the absorption of curcumin many times over. A pinch is all it takes.
Matcha Green Tea Powder*, Turmeric*, Ginger*, Rice Powder*, Nutmeg*, Cinnamon*, Black Pepper*
*Certified Organic
How to use
Every morning, in place of — or alongside — your coffee.
One to two teaspoons into your mug.
Add a splash of hot milk or milk alternative and whisk to a smooth paste — the frother makes this effortless.
Fill to 8 oz with hot milk. Or blend the lot into a morning smoothie.
Iced
In summer, whisk into a little hot water first, then pour over ice and cold oat milk.
Questions
Roughly a third of a cup of coffee per serving — enough to lift, not enough to rattle.
Body Harmony is the evening blend and is caffeine free. Keep Genmai Chai for mornings and early afternoons.
No. The toasted rice gives a natural sweetness; add honey or maple if you like it sweeter.
Matcha always wants a whisk. Make a paste with a splash of hot liquid first, then top up. Our stainless steel frother does it in ten seconds.
Around a month with one serving a day.
The rest of the ritual
Three blends, one for each part of the day.
Your ideal paste depends on your technique, treatment area and room temperature. Our six consistencies let you choose the balance of glide and control that works best for you.
Shop sugaring pasteBecause no two treatments are exactly the same. Six consistencies let you adjust the balance of glide and control for different treatment areas, temperatures and techniques.
Sugar, lemon and water, refined through years of craft. Our professional paste is made to glide across the skin, grip the hair and deliver clean pickup at the root.
Temperature, treatment area and technique can all change how sugar behaves. Email us and we can troubleshoot with you or connect you with a Sweet & True educator.
Get helpNot necessarily. Firmness is only one factor. Your room, treatment area and technique can also affect how your paste behaves. Reach out and we’ll help troubleshoot.
Ask our teamThere isn’t one universal temperature. Warm your paste until it is pliable and easy to work with, but not overly soft or fluid.
It depends on the consistency and your environment. The goal is a comfortable, pliable texture that works well in your hands.
Keep your paste sealed in a cool, dry place away from direct sunlight and excessive heat.
When stored properly, Sweet & True sugaring paste is good for at least two years.
Sugar. Lemon. Water. Three simple ingredients at the heart of Sweet & True sugaring paste.
Absolutely. Tell us what you’re experiencing and we can help troubleshoot or connect you with an educator.
Email usCleanse with Citrus Mint, prep with Pixie Powder, refresh with Botanical Water and finish with Soothing Serum.
Explore the pre + post bundlePrep creates the right starting point for sugaring. Post-care refreshes, soothes and cares for freshly treated skin.
Backbar products are used by professionals during treatments. Retail products are sold to clients for continued care at home.
Yes. We offer professional and retail body care for exfoliation, hydration and ingrown-prone skin.
Need a recommendation? ask usProfessional access is available to licensed beauty professionals and qualifying businesses.
Apply for pro accessSubmit our professional account application. Once approved, you can log in and access professional pricing.
Apply nowNo. We do not require a minimum order for professional or wholesale purchases.
Email us your completed seller’s permit or resale certificate and our team will review your documentation.
Submit documentationYes. Sweet & True ships worldwide. Shipping rates, transit times and destination charges vary by location.
Yes. We offer professional sugaring education through online and hands-on training options.
Explore educationYes. Students who successfully complete our online certification program receive Sweet & True certification.
Yes. Sweet & True educators offer hands-on professional sugaring education.
Find educationOf course. Reach out with what you’re experiencing and we can troubleshoot or connect you with an educator.
Get supportNormal processing time is 24–72 hours. Orders are not processed on weekends or holidays.
No. Orders placed on weekends or holidays enter processing on the next regular business day.
Yes. We ship worldwide. Rates, transit times, duties and taxes can vary by destination.
Email us as soon as possible. We’ll do our best to help before your order has been processed or shipped.
Email usWe do not accept general returns. If you believe a product is defective, contact us and our team will review the issue.
Contact customer careEmail us your order number, a short description and clear photos of the product. Our team will review the issue with you.
Report an issueEmail us your order or shipment number, the total number of boxes received, and photos of the box and contents exactly as they arrived.
Report a shipping issue